Fashion Marketing Research
Here are some sources that may be useful for your assignment. Every niche will need a unique strategy. You will probably need to consult other sources as well. You'll find many other good sources on the Library's Fashion Marketing and Business Statistics subject guides. You can also ask a librarian for more suggestions; we're here to help!
First - Scan the Environment
- What is the Competition?
- How is the Current Economy?
- Are there other Socio-Cultural Factors that should be taken into account?
- What does Public Opinion tell us?
- Is there Technology to assist in this idea?
- Are there any Legal/Political considerations?
What is the Competition?
- Check out the Library's Business Statistics guide for Industry Statistics
- Industry Canada - Business information by sector
- Industry Canada - Canadian industry statistics
- Industry Profiles
- Business Source Premier- look for industry reports or company reports
- Look through our Trade Journals like Drapers, Women's Wear Daily or Apparel
- Ezines like:
- Allure Magazine - beauty & fashion
- Daily News Record - Menswear industry magazine
- Eco-Fashion World Magazine
- Ecotextile News - Magazine for sustainable textiles and clothing.
- Elle.com
- Fashion 156
- Fashion Industry News
- The Fashion Insider
- The Fashion Trendsetter - fashion forecasting, trend reporting and news e-zine with fashion information from the major trade fairs and shows, fashion & colour trend reports & forecasts.
- Fashion Magazine - Canadian
- Fashion Wire Daily
- Flare Magazine - Canadian
- GQ Style - men's style and interest
- Gothic beauty magazine
- Harpers Bazaar
- In Style Magazine
- Junior Magazine - UK Children's wear
- Lucky Magazine
- Marie Claire
- MC Magazine - UK
- Modern Bride Magazine
- New York Times - Fashion & Style
- Nylon Magazine
- Style.com - by Vogue & W Magazine
- Style Will Save Us - digital magazine for all things organic, ethical, fairtrade, eco-friendly, vintage, recycled, and sustainable.
- W Magazine
- Who What Wear Daily
- Women's Wear Daily (WWD)
More Company Information
- Canada Business - Service for Entrepreneurs - Government of Canada marketing research site includes database of over 60,000 Canadian businesses
- EDGAR Database of Corporate Information (SEC)
- Fraser's - Canada's Online Industrial Directory
- Hoover's Company Records
- Websters Online - Online business directory and product search engine
What can I find out about the Economy in Canada?
- See the Library's guide for Business & Economic Statistics
- Look for articles in these databases using keywords:
- Canadian Business and Current Affairs (CBCA) - esp. magazines like Canadian Business
- Canadian Newsstand
- Bank of Montreal. Economic Research
- Canadian Imperial Bank of Commerce Economics Online
- ScotiaBank. Economic Reports
Only the Economy in BC?
- BC Regional Socio-Economic Profiles & Indices
- Guide to the BC Economy and Labour Market
- BC Stats (Public Site)
- BC Stats (Subscription Site)
- BC Financial and Economic Review
- BC Regional Statistics
- Statistics Canada Provincial Summary Tables
- BC Population and Demographics
- BC STATS Neighbourhood Income and Demographics: based on annual taxfiler information from Revenue Canada; to FSA level (postal code prefix)
- BC STATS Census Profiles: 18 page profiles based on data from 2006 Census; to Census Tract (neighbourhood) level
- BC STATS Dwelling Characteristics and Household Equipment 2005:
- only for Canada, BC, Vancouver CMA, and Victoria CMA levels
- taken from annual Statistics Canada Survey of Household Spending (SHS)
- see the SHS for other geographic areas, and for a more detailed breakdown of products & services - Vancouver Economic Development
- Tourism Vancouver Market Research
Socio-cultural Factors
- Business Source Premier
- Canadian Business and Current Affairs (CBCA)
- Canadian Newsstand
- Canadian Census Analyzer
- Statistics Canada: Society and Community statistics
Note: some of the links may take you to CANSIM tables that you'll be asked to pay for. Do NOT pay. Kwantlen Library has access to these tables through two sources:
E-STAT: updated once a year (June 30th)
CANSIM: updated as new data is released - Statistics Canada: Trends and Conditions in Census Metropolitan Areas
- excellent series of brief reports. - Apparel Industry - Industry Canada
- California Apparel News.net
- Collezioni
- Drapers : the fashion business weekly
- Fashion guide : latest news from WN Network
- Fashion Trendsetter
- Financial Times - Style & Shopping
- Furs.com
- Pantone: Fashion + Home: color & color forecasting
- Style Dispatch
- US Department of Commerce: Office of Apparel & Textiles
Public Opinion
- CORA: Canadian Opinion Research Archive: Trends
- Europa Public Opinion Analysis
- PollingReport.com - searchable collection of US opinion polls, including Gallup
- New Public Opinion Research Reports - contracted by Government of Canada, since 2006
- World Public Opinion
Search for information on new technology
- Applied Science and Technology Index
- Business Source Premier
- Canadian Business and Current Affairs (CBCA)
- Canadian Newsstand
- Canadian Business and Current Affairs (CBCA)
- Canadian Newsstand
- QuickLaw - full-text decisions and case law summaries
- Check for websites for government agencies and trade associations related to your product
Updated by: Elaine Samwald Fashion Liaison Librarian
Updated: 08/08/10
