Marketing 1199 : Introduction to Marketing
This is a brief list of sources that may be useful for your assignment. It is intended only as a starting place. Every topic is unique. You will probably need to consult other sources as well. You'll find many other good sources on the Library's Marketing and Business Statistics subject guides. You can also ask a librarian for more suggestions; we're here to help!
- Environmental Scan
- Market Information
Environmental Scan
Competition: See the Library's Business Statistics guide for Industry Statistics
Economy - Canada
- See the Library's guide for general sources of Business & Economic Statistics
- Look for articles in these databases:
- Canadian Business and Current Affairs (CBCA)
- Canadian Newsstand
- economic conditions
- economic forecasting
- economic indicators
- economic trends
* Suggestion: combine a placename (e.g. Canada) with one or more of these subjects:
- See the Library's guide for general sources of Business & Economic Statistics
- Guide to the BC Economy and Labour Market
- BC STATS
- BC Financial and Economic Review
- BC Regional Statistics
- Statistics Canada Provincial Summary Tables
Socio-cultural Factors
- Business Source Premier
- Canadian Business and Current Affairs (CBCA)
- Canadian Newsstand
- Canadian Social Trends (Statistics Canada journal)
- Statistics Canada: Society and Community statistics
Note: some of the links may take you to CANSIM tables that you'll be asked to pay for. Do NOT pay. Kwantlen users have access to these tables through several Library sources. Please see our CANSIM guide for details.
Statistics Canada: Trends and Conditions in Census Metropolitan Areas
- excellent series of brief reports.
- CORA: Canadian Opinion Research Archive: Trends
- Europa Public Opinion Analysis
- PollingReport.com - searchable collection of US opinion polls, including Gallup
- New Public Opinion Research Reports - contracted by Government of Canada, since 2006
- World Public Opinion
- Applied Science and Technology Index
- Business Source Premier
- Canadian Business and Current Affairs (CBCA)
- Canadian Newsstand
- Canadian Business and Current Affairs (CBCA)
- Canadian Newsstand
- QuickLaw - full-text decisions and case law summaries
- Check for websites for government agencies and trade associations related to your product
- BC Regional Socio-Economic Profiles & Indices
- Business Source Premier - look for industry reports, company reports and market research reports
- BC Population and Demographics
- BC STATS Neighbourhood Income and Demographics: based on annual taxfiler information from Revenue Canada; to FSA level (postal code prefix)
- BC STATS Census Profiles: 18 page profiles based on data from 2006 Census; to Census Tract (neighbourhood) level
- BC STATS Dwelling Characteristics and Household Equipment 2005:
- only for Canada, BC, Vancouver CMA, and Victoria CMA levels
- taken from annual Statistics Canada Survey of Household Spending (SHS)
- see the SHS for other geographic areas, and for a more detailed breakdown of products & services - Canada at a Glance (Statistics Canada) - tables provide broad national snapshot; international comparisons
- Canada Year Book (Statistics Canada) - excellent short essays on a wide range of topics, with data tables
Updated: 30/01/12
Updated by: CB
